Most companies have very little real differentiation from their competitors. For many who sell ‘commodity’ products, they can only vary on price and service. Tony Hseih has helped build Zappos from a startup selling shoes over the internet to a powerhouse! A few steps on the path, a bigger summary is here : In 1998,… Continue reading Customer Service or Dis-service
Tag: social media
The Oxymoron of Facebook Privacy
Just a month ago, Facebook announced at their F8 conference sweeping changes to Facebook, their new Open Graph interface and a new wave of 75 marketing partnerships including CNN, Yelp, Pandora and iMDB. Just yesterday, Facebook’s lobbyist was in front of the US Congress backpedaling from the huge wave of privacy concerns sweeping the world.… Continue reading The Oxymoron of Facebook Privacy
Facebook fans valued at $3.60 each? Try $90!
Not long ago, an article by Vitrue made a big splash in social media and internet marketing circles. The article was titled $3.60 Facebook Fan Valuation Is Just the Tip of the Iceberg and here are the key points from the article: According to our research a Facebook Page with 1 million fans is worth… Continue reading Facebook fans valued at $3.60 each? Try $90!