Innovation: Here’s to the crazy ones… the ones who see differently… they change things. They invent. They Imagine. They Explore. They Create. They inspire. They push the human race forward. People like Steve Jobs.
Author: TJ McManus
The BP Spin Doctors are in RARE form!
British Petroleum is reeling from the focus, anger and costs of their latest oil disaster. The term ‘oil spill’ doesn’t begin to cover what BP has done in the Gulf of Mexico. But, BP’s marketing spin doctors have actually purchased the Google search term ‘oil spill’ to help control the damage they are seeing:… Continue reading The BP Spin Doctors are in RARE form!
Customer Service or Dis-service
Most companies have very little real differentiation from their competitors. For many who sell ‘commodity’ products, they can only vary on price and service. Tony Hseih has helped build Zappos from a startup selling shoes over the internet to a powerhouse! A few steps on the path, a bigger summary is here : In 1998,… Continue reading Customer Service or Dis-service