British Petroleum is reeling from the focus, anger and costs of their latest oil disaster. The term ‘oil spill’ doesn’t begin to cover what BP has done in the Gulf of Mexico. But, BP’s marketing spin doctors have actually purchased the Google search term ‘oil spill’ to help control the damage they are seeing:… Continue reading The BP Spin Doctors are in RARE form!
Month: June 2010
Customer Service or Dis-service
Most companies have very little real differentiation from their competitors. For many who sell ‘commodity’ products, they can only vary on price and service. Tony Hseih has helped build Zappos from a startup selling shoes over the internet to a powerhouse! A few steps on the path, a bigger summary is here : In 1998,… Continue reading Customer Service or Dis-service
How much oil has BP dumped in the gulf?
Over the weekend, BP and the US government implimented ‘Top Kill’ to stop the flow of oil into the Gulf of Mexico. But, it did not hold. Have you wondered just how much oil really has been spilled? Same here! Apparently the brightest minds of our scientists are struggling to shut it off, find clean… Continue reading How much oil has BP dumped in the gulf?